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Generational Marketing meets Design
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Effective design comes from the ability to know your audience and speak their language . If you don't effectively communicate , you...
Biophilic Design: More Than a Distraction?
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When you first started your architecture education, you were no doubt exposed to concepts tying the built and natural environments such as...
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Risk-Taking Isn't Reckless
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Great design can't happen unless you are willing to take a risk . BUT- taking a risk ups the likelihood of making a mistake , and in ...
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