Jump: A Vertical Path to Design Genius

I remember as an architecture student treading through the crushing hours of work thinking that once I graduated and started work, that things would be easier.  "Once you leave at the end of the workday," I reasoned, "you're done."  Oh how misguided I was.  But not for the reasons you might think.  Sure, clients can be unpredictable and deadlines can loom large.  But really, it's about the quest to improve yourself that keeps the line between work and life so fuzzy, even occasionally unbalanced.  I recently listened to an excellent presentation by Joshua Foer for the 99% entitled Step Outside Your Comfort Zone and Study Yourself Failing about the pitfalls we all encounter in our quest to do great things.  Certainly none of us sets out to be mediocre.  However, the day to day effort of meeting deadlines and being productive can leave no room for visionary thinking.  Unless you make room, that is. 

Foer talks about what separates experts from the rest of the pack and how reach beyond something he terms the “OK Plateau,” that place where we are good enough that we can put ourselves on autopilot regarding a set of tasks.  It was this OK Plateau that I was misguidedly longing to reach because I felt overburdened and overwhelmed by the challenges of architecture school.  But life on the Plateau is, well, boring.  The prospect of an entire career of that is bleak beyond words.  If you are feeling discontent with your career, it’s most likely that you’ve been stranded on that Plateau a little too long, for whatever reasons.  It’s time to jump:

An architects work is never done
No matter how many awards you win or celebrated you become, you are only as good as your last project.  True experts never allow themselves to get in a rut, they constantly challenge themselves to push beyond their comfort zone and explore new aspects of design, whether is experimenting with new materials, technologies or paradigms. They earn new credentials and don’t need AIA or State licensure requirements to seek out continuing education.

Find mentors for your whole person
No one is an expert in the exact same set of skills as another person.  Who you are, the unique perspective you bring to being an architect, needs to be nurtured as much as your more stereotypical skills.  This is why you need to cultivate expertise in all the facets of life that spark your passion.  Get in touch with your inner polymath.  What dimensions can an architect who is also a potter, sculptor and master chef bring to a project vs. one who is a hiker, photographer and karate blackbelt?  What about one who is also a certified nutritionist and has a degree in psychology?Scientific evidence has shown that you actually feed you creativity by indulging in a diverse set of interests.  A trip to the art museum, or the football stadium,  will do more for your next project crunch than spending four more hours hunched over your computer drawing.  It makes you far more interesting at cocktail parties, too.

Take yourself seriously
Architects are often accused of being pompous, looking down their over-designed glasses with disdain at the mere mortals they suffer to have around them who “just don’ get it.”  That’s not what I’m talking about.  I’m talking about really believing that what you have to offer the world is so important that you never stop finding ways to make things better.  Don’t just design because it feels right, prove that it is right, never stop researching and testing your ideas about how people use space.  Study the people, the micro-culture, the tasks they perform, the preconceptions you all are bringing to the problem solution that you should question and perhaps throw out.  Finally, just like any good science experiment, never stop analyzing your outcomes. What worked (and how could it have worked better)? What did not perform as expected and why?  What new problems emerged through your design solution?  If you need to bring in someone else to help you evaluate your performance do so.  This can be as simple as inviting another member of your firm to do a postmortem for you, or as complicated as hiring and outside expert.  Then, listen to their criticism and use it to make yourself an even better architect.

True experts do not fear failure, they fear stagnation.

Getting Out There: Keys to Being Published

So you’re flipping through the latest copy of a design mag and you pause to look at a project and think- “I could do that. Actually, I DO do that.  How come I’m not in this magazine?”  Good question.  Talent is but one facet of fame.  Doing good work and hoping to be recognized via a “stumble-upon” strategy is therefore a very poor marketing strategy.  In case you don’t happen to live in New York, Chicago, Miami or LA, network with influential industry movers and shakers, and have exceptionally famous clients commissioning you for seminal projects, you will need some help getting discovered.  Save the spiel on how you don’t care about such shallow things as recognition- that’s archispeak for “I want to win awards and get published but I don’t know how.”  Do read on for some tips from my friends in the business of sourcing and writing about architecture:

Be a compelling source

Publication writers are always looking for a story that will resonate with their readers. Whether it’s a design issue, technology innovation or insight into the practice of architecture, how has something you are doing changed the equation?  Even something you have attempted and failed may be a more thought-provoking story  than the firm that plugged along successfully with the status quo.  Remember, being “good” is not the same as being “interesting.”

Be source-able

You don’t need a PR agent to tell your story.  Too many architects believe that they can be passive, letting some guru outsider observe their genius and turn that into a press release that gets actual press.  What they need to be doing (as I have advocated in many, many previous posts) is clarifying their vision and purpose as a firm and developing a mission statement for each project.  Not only will this help clients to be on board and the design team to stay aligned with the project goals, but it differentiates your firm- its product as well as processes.  Now you can write a press release, or social media blurb that really says something and that allows architecture and design media writers searching for a particular topic stream to notice you. You may even get attention from more unlikely sources that deal with very broad (say New York Times) or very niche (say green urban planning) markets.

Be a source that’s sorted

Take some time to compile a list of all the publications that cater to what you do.  These can be local and regional publications, or national broad-based and niche magazines.  Get a copy of their editorial calendar.  If, for example, you know that Architect is planning to feature healthcare in its October issue, time your press release about your paradigm-shifting ED to coincide with their schedule so it doesn’t get lost in the shuffle or tragically just miss the cutoff for that year.  Tailor any press releases to align with the individual flavor of a publication.  Consider different angles like highlighting building materials, design process, client management, or technology in order to be relevant to them.  It also helps to be aware of what has been featured previously.  If your project or topic is too similar to one that was published in the last two years, it’s not likely to garner much interest; but if you can build on the theme and present a new twist, or can tap into the overall goals of the publication itself, you might just get some traction.  A lot more traction than a generic broadcast of a press release.

Please share your publishing experiences: what worked, what didn’t and what you’re about to try next.  Here’s to seeing all of you in print soon!

Technology and the Built Environment

It surrounds us and yet we don’t even think about it.  Until something goes wrong, that is.  I’m talking about the ubiquitous presence of technology in our hyper-connected wired world.  This is way more complicated than remembering to program space for the ever-expanding IT room, or having the electrical engineer on your project sprinkle data outlets throughout the plans.  Serious technology, the kind that sophisticated buildings require to operate every day, involves everything from the energy management systems (EMS) so critical to sustainable efforts to security systems and even inventory/supply management.  It requires the stuff we don’t see, buried into walls or hardware devices and the stuff we do, like touch screen room controls.  If you, like most architects, are leaving these critical issues up to equipment vendors to install prior to building occupancy,  it’s time to start realizing the role that technology can play as a design driver.  I invited my colleague ans sustainable technology expert Raymond Kent, Principal of Sustainable Technology Design Group, to weigh in on how to better integrate technology design into building design.  Raymond is an award winning technology design expert, and rock-star of the information technology world, who also has architecture experience.  He has published numerous articles, written books, and guest lectured on sustainability and technology design and co-chairs the Technical Advisory Committee for the STEP Foundation.

What exactly is sustainable technology? 
Designing technology in a way that reduces the plug load side of energy consumption.  The Department of Energy recently published its first report showing that anywhere between 10% and 50% of building energy usage comes from power loads.  The wasted energy from standard approaches to technology design can often offset any energy usage being reduced through LEED measures.  Right now, the LEED system does not deal with this issue, but it’s an important enough factor to achieving net-zero and regenerative buildings that InfoComm, BICSI, and CompTIA, three major forces in the technology and AV world, have formed an organization called the STEP Foundation.  The STEP guidelines will include items such as IT, security, life safety, basically all low-voltage industries.  As co-chair of the STEP technical advisory group, I’m working with industries to take the STEP process from generic to specific so that there will be recommendations for security AV, etc. that we are planning on taking through the ANSI/ISO standard process.  This will create a total facility management system for owners that allows them to significantly increase their building performance while also reducing their carbon footprint above and beyond LEED.

How does your expertise inform or even drive the design process?
A lot of architecture firms struggle with the fact that they are not just designing brick and mortar.  When AV systems and controls are applied later, they often look tacked on and clash with the building aesthetics.  You’ll see plates on the walls, cables, speakers.  It’s important to think about the needed connectivities and networks early on in the design process.  Things like computers, lighting design. sound systems and AV can be as much as 30% of the construction cost and failing to consider this during the planning stages of a project can either mean the Owner has to compromise their technology, or that the design team will have to value engineer elsewhere to cover these costs.  What architects lump into soft costs, clients are more and more expecting to be part of base services.  Because architects are not trained to consider these things as part of building infrastructure, having a technology consultant on board as part of the design team is critical to the success of almost any kind of project.

So, how does an architect know when it's appropriate to have a technology consultant on the job?
Not every job will require a dedicated technology consultant.  However, their input can make a big difference to the success of your design.  I suggest that designers form relationships with technology consultants so that they can bounce ideas off of them and get advice on the level of involvement appropriate to the project type and Owner expectations.  Many times, the Owner is not voicing these ideas early enough and asking the right questions can save a lot of redesign later.  Even buying a couple of hours of time to review a set of schematic drawings can make a huge difference on the quality of the project.  A change in lighting alone can totally change the feel of a space.  An electrical engineer is not a lighting designer and is not trained to provide this level of expertise.  Architects need to realize that a Technology consultant can also help them program and layout a facility.  They can assess the situation and point you in the right direction.

Will we ever be truly wireless?
No. Security is a big obstacle.  Bandwidth is also an issue.  There is not a viable means for transmitting a wireless signal, so many factors can degrade it.  Content will always exceed capabilities.  Although power is not the issue because there are wireless power sources available, there will always need to be wires or fibers to provide some type of physical transport.

That being said, there are some great technologies that have emerged such as Audio Video Bridging (AVB) a new open protocol that is being adopted by prosumers.  AVB allows switching of an audiovisual and control stream to multiple devices so something you are watching on your phone can be transferred to your home TV when you arrive via your network for example. It works by sharing and accessing data quickly and efficiently in the cloud or other connected server system.  AVB will allow someone to arrive at a destination and download a presentation from the cloud right to the room’s projector and use their tablet device or phone as the remote.

What effect will handheld devices have on infrastructure?
Huge, huge, huge.  I see a day soon when my tablet computer or phone will become a room control device.  What you can do is so powerful.  The ability to operate remotely is unparalleled and will just continue to grow, but the power needs to be managed sustainably.  Right now, these devices use lithium batteries.  Lithium is a very scarce resource that is not always ethically mined.  It has to be extracted from other materials and it takes thousands of tons of earth to produce ounces of lithium.

Will the nature of how we use and perceive space change because of technology?
The boundaries of space are going to continue to blur.  How we work and commute will make us more efficient and collaborative.  However, everybody needs to have a home base and spot to center themselves.  The need for solitude and focus won’t go away and if we lose that, we are missing the point of innovation.

What is your biggest piece of advice for owners and architects about technology?
Owners really need to think about what they are doing in a space and do their homework about the kinds of things that will happen.  They need to involve the end users  to find the synergies and efficiencies in what people are already doing and bring this to the design team so that the logistics and costs of these ideas can be considered along with the rest of the project.  Most people are familiar  with AV from their local retail store.  Commercial grade equipment costs a lot more but will perform and last for you in a way that the retail stuff can’t.  Architects need to trust the technology consultant and not second guess them - your technology will perform only to the quality of the information you provide.  When project needs are clearly understood upfront and everyone is transparent about costs and budget, your technology consultant will give you a project that will perform at a great price.